Airtel Launches Strategic Tie-Up with ‘Baahubali-2’ to Launch Special Products and Content

  • Airtel has announced its partnership with ‘Baahubali-2’, to roll out special products for the fans. Airtel has launched a special sim with free 4G benefits to enable customers to experience the drama on their network.
  • Customers can also watch the making of the film and other various videos from the movie on Airtel Movies. Customers will now be able to experience high-speed data on the Airtel Baahubali mobile broadband network.
  • Airtel is looking to tap the ‘Baahubali’ fans as it has a humongous fan following which Airtel could use given the state of telecom sector after the entry Jio.
  • Since Airtel is India’s largest telecommunications service provider, brand Baahubali would be accessible to more people. Through Airtel, the ability to provide Baahubali phenomena and entertainment-on-go will get expanded and be available anywhere and anytime.
  • Airtel will be rolled out an outdoor campaign to make the movie and Airtel 4G come alive across customer touch points in the country. It will also introduce an online engagement program across various digital platforms to bring the world of Baahubali closer to the customers.
Source: http://bit.ly/2qh89Fv

 

 

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Parnati Jain

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Yash Rathod

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