Why Brand Building Is Important

  • Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years.
  • Brands are psychology and science brought together as a promise mark as opposed to a trademark. Brands convey a uniform quality, credibility, and experience and are valuable. Many companies put the value of their brand on their balance sheet.
  • When Tata Motors of India bought Jaguar and Range Rover from Ford, Kraft bought Cadbury, what did they buy? Factories? No. They bought the BRAND.
  • Branding is fundamental, basic and essential, builds incredible value for companies and corporations.
  • The best branding today is based on a strong idea, remarkable creativity in advertising to help them break through people’s wall of indifference to create brand heat and product lust.
  • Creating a new vibrant brand is a challenge, it requires a cultural movement strategy as opposed to simply a brand building strategy. A cultural movement strategy can accelerate brand’s rise to dominance and with that, you can do anything in a fragmenting media environment, maximizing the power of social media and technology.
  • The world has changed and building brands have become less expensive and smart brands can take advantage of new tools and rocket up there globally, very fast.
  • It’s worth noting that brands do better in tough times compared to unbranded products, and also, there are still great brands being built. Brand owners still recognize opportunity and their brands will thrive in the years ahead.
  • No branding, no differentiation which means no long-term profitability. People don’t have relationships with products, they are loyal to brands.
  • Products are one dimensional in a social media-enabled world, brands are Russian dolls, with many layers and beliefs that can create great followings of people who find them relevant.
  • In today’s world, branding is more important than ever, but for that, you need a cultural movement strategy to achieve kinetic growth for your brand. With that, the sky’s the limit.
Source: http://bit.ly/2llUpYd

 

7 thoughts on “Why Brand Building Is Important”

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