Web URL shortener Bitly raises 405 crores funding 

  • Bitly is announcing that it has raised $ 63 million in additional funding from spectrum equity- a deal that gives the growth equity firm a majority stake in Bitly.
  • It is now focused on using link shortening as a way to provide more control and data to businesses.
  • Bitly’s products now include branded short links, analytics on the identity and activity of whoever is interacting with those links and device- aware mobile deep links that are designed to drive app installs and re-engagement.
  • As part of the new deal- spectrum’s Pete Jensen and Parag Khandelwal are joining Bitly CEO Mark Josephson (Who took over in 2014) on the board of directors.
Source: http://bit.do/dBrvq


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