Web URL shortener Bitly raises 405 crores funding
Bitly is announcing that it has raised $ 63 million in additional funding from spectrum equity- a deal that gives the growth equity firm a majority stake in Bitly.
It is now focused on using link shortening as a way to provide more control and data to businesses.
Bitly’s products now include branded short links, analytics on the identity and activity of whoever is interacting with those links and device- aware mobile deep links that are designed to drive app installs and re-engagement.
As part of the new deal- spectrum’s Pete Jensen and Parag Khandelwal are joining Bitly CEO Mark Josephson (Who took over in 2014) on the board of directors.
Raunak Datar42 Posts
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