Twitter adds a new ‘pre-roll ads’ feature to Periscope

  • Video has become an important channel for publishers,brands and creator to reach audience.
  • Twitter has now introduced a feature called ‘pre-roll ads’ on Periscope video to monetize from advertising.
  • This will enable brands to merge message and broadcast within Twitter.
  • Consumers can watch these videos on the top when they scroll publisher’s page.
  • This will create live experiences and stories could be made with a range of video content.
  • Marketers now have a new method of video publishing with premium features and amplify packages.


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