Social media trends which will impact Digital advertising

Social media has become a critical part of every marketer’s marketing mix. From Facebook pages to YouTube ads, everything plays an important role in driving intent and conversion in the consumer’s journey. Here are the five social media trends which every marketer should keep in mind in order to stay on top of the social media marketing game.
  • Now is the time when marketers should invest in the high-quality content that consumers want to see and engage with. The next generation of content marketers needs to know that how to create catchy content and
    build up the consumer interaction with meaningful messages.
  • This year, Zenith Media predicts that online advertisers will outspend TV advertisers by $40 billion. A whopping 40% of this year's global ad spend will take place online. Instagram has seen success from its “Shoppable Tags,” especially within the retail industry. Smart advertisers should continue to test new ways to garner sales from social media campaigns.
  • Despite all the negative publicity regarding security and privacy issues, Facebook still reigns supreme.  Marketing on Facebook now entails branding, video creation, remarketing, influencers, content marketing,
    data and analytics. The continuous changes on Facebook shouldn’t deter advertisers from the platform.
  • Chatbots are the newest shiny thing to test on social media marketing programs. Chatbots within platforms like Facebook Messenger can help content marketers effectively communicate with an audience via an enhanced customer experience.
  • Marketers should focus more on ephemeral content. Ephemeral content is a short but catchy video or a boomerang. A well-crafted ephemeral content strategy can deliver stronger brand engagement and loyalty using the right mix of images, influencers and rich media.
Marketers should expect more changes in the social media landscape in the near term, which means the role of social media marketing will continue to evolve. Combining the power of continuous reach and the ability to optimize and the target will elevate the winners on this platform to the next level.

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