The cartoon gives a very accurate representation of the irony of the
on-going digital revolution.
E-commerce in India is growing faster than other Asian countries. Growth has been enabled in part by the ecommerce market leaders in India—Flipkart, Amazon and Paytm Mall—who have been expanding into new sectors, including grocery.
This investment along with India’s rising internet and smartphone use, as well as the country’s young population and expanding middle class, has contributed to a growing number of digital buyers.
With the disruption of the telecom market by Jio, more and more users have come aboard the internet. In light of the recent Walmart-Flipkart proceedings, the pockets of online players are only going to get deeper as they try to outdo each other to gain more marketshare.