Pen maker, Reynolds, has announced that it has entered into a partnership with Flair, a leading pen manufacturer and distributor in India.
Through its partnership with Flair, Reynolds will re-launch eight original product lines and increase overall access to Reynolds’ writing instruments across the country.
The products’ refreshed packaging focuses on the concept of authenticity, including the new “original” seal.
Following the product re-launch and in-store activation, Reynolds and Flair will collaborate to introduce additional innovations in the near future.
This partnership shall benefit both, Flair and Reynolds to grow and thrive in the Indian market, reaching millions of customers.
