Now an ad for Milton ‘Shot on iPhone’

  • Milton has released a TVC for its latest innovation – the ‘leak-lock steel tiffin’ and this ad has been shot on an iphone.
  • It has launched as a part of brand’s ongoing campaign “kuch naya sochte hai”, the ad depicts how Milton’s new technology prevents leakage/spilling of food during the tiffin’s daily journey from home to office through a rough city life.
  • Conceptualized by Ogilvy & Mather, the ad display is HD, so there is no difference in quality between a traditional camera and an iphone, there was a quite a lot post editing work though.
  • The focus was to show product benefit throughout, and to take the viewers on a journey of entertainment and engagement.
  • This campaign is basically targeted at housewives and will run on national and regional TV channels.
  • As a houseware brand, Milton’s philosophy has been to celebrate the love and bonding among family members which is expressed through food, especially by mothers and housewives.
Source: http://bit.ly/2pwOiS2

 

[row][third_paragraph]                         Picture Credit:

Sakshi Natha

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod

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