Megacool Launches Word-of-Mouth Marketing Tool for Mobile Games

Megacool, a mobile game technology start-up announced that the company’s API (Application Programming Interface), which allows mobile game developers to add a seamless way to share game moments through GIFs, is now available for iOS, Android and unity developers.
  • Megacool’s technology lets players record a short clip of the gameplay, for instance a winning move in the form of a GIF without impacting game performance.
  • With only a few quick taps, players can send that GIF as well as a download link for the game directly to a specific friend or contact via SMS text message and other social media channels.
  • This helps to spread the game organically and virally through digital word-of-mouth between friends, which players trust more than traditional in-game advertising.
Traditional user acquisition for mobile games, consisting of in-game advertisements in the form of disruptive video is fundamentally broken. Developers need new and innovative ways to spread their games in a cost-effective way.
*API – An application program interface (API) is a set of routines, protocols, and tools for building software applications. Basically, an API specifies how software components should interact.
Source: http://bit.ly/2wwTLcT

 

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Puja Sain

Puja Sain37 Posts

I am Puja Sain from Nagpur, having an Engineering background. Currently, I am pursuing Management studies from IBS Mumbai. My area of interest is Media Marketing. I love writing articles and M360° is a platform for me to enhance my writing skills as well as be updated with all the current happenings. I love travelling and exploring different cultures.

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I am a management student with a creative soul. I’m a quick learner and a very ambitious person who believes that the mantra for success is to think out of the box.

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