Megacool, a mobile game technology start-up announced that the company’s API (Application Programming Interface), which allows mobile game developers to add a seamless way to share game moments through GIFs, is now available for iOS, Android and unity developers.
Megacool’s technology lets players record a short clip of the gameplay, for instance a winning move in the form of a GIF without impacting game performance.
With only a few quick taps, players can send that GIF as well as a download link for the game directly to a specific friend or contact via SMS text message and other social media channels.
This helps to spread the game organically and virally through digital word-of-mouth between friends, which players trust more than traditional in-game advertising.
Traditional user acquisition for mobile games, consisting of in-game advertisements in the form of disruptive video is fundamentally broken. Developers need new and innovative ways to spread their games in a cost-effective way.
*API – An application program interface (API) is a set of routines, protocols, and tools for building software applications. Basically, an API specifies how software components should interact.