Maruti Suzuki India kickstarts brand Dzire’s digital campaign with a chatbot

  • Isobar, the digital agency from Dentsu Aegis NetworkMaruti Suzuki  rolled out India’s first Integrated Chatbot.
  • They have launched an innovative video banner with an in–built chatbot on select platforms.
  • This interactive property will allow the brand to entertain users’ first level queries, thereby educating them about ‘A whole new world of Dzire’ and redirecting them to the main website and enabling a two-way communication with the relevant audience.
  • Being an existing segment leader, Maruti Suzuki decided to be bold and bring forward the renewed brand message and capture existing and new audiences’ interest.
  • Being an industry first, provides a superior user experience on video and adding this extra level of personalization with the Chatbot makes them even more powerful. This is also an example of what can be created when a great brand and truly cutting-edge technology team up- Gopa Kumar, VP Isobar India.
Source: http://bit.ly/2v3msw5

 

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