KOPIKO launched its new commercial for coffee candy.
It shows how Kopiko’s candy keeps him up in day to day life.
Achyut Kasireddy, managing director of India and Indian Sub-continent, Inbisco India Pvt. Ltd. said, “KOPIKO is the first candy with real coffee extracts that gives the unique experience of ‘real coffee’ anytime and anywhere. It is a smooth, creamy, mini cappuccino treat that is not just wonderful to taste, but also helps you stay alert.”
“The new TVC highlights KOPIKO’s proposition as a candy that helps recharge energies and stay alert, because of its real coffee extracts.”
As the confectionary category is cluttered, it is difficult to retain the top position in India.
The humorous and relevant ad will definitely help Kopiko’s vision.
