As per a survey, for a better brand experience, consumers are willing to share personal information to help firms deliver better service.
Consumer privacy, involves the handling and protection of sensitive personal information that individuals provide in the course of everyday transactions.
According to the software provider SAP Hybris, 92 % of Indians are willing to provide some information and feedback to brands.
The survey also listed that:
unknown user data,
unresponsive customer service,
spamming, and
making mistakes more than twice, as the top four reasons Indians break up with brands.
More than half of the customers said they would provide their email address as well as shopping history and preferences.
Another recent Forrester survey reported that a majority of customers consider customer experience to be a high or critical priority for their companies.
With the willingness to share information, Indian respondents also expect their data to be protected.
