Himalaya launches exclusive mom and baby store to take on market leader Johnson & Johnson

  • Herbal health & personal care firm Himalaya has launched exclusive mom & baby company stores today in Bengaluru to take on market leader Johnson & Johnson.
  • The stores will have all the Himalaya baby & mom care products with breastfeeding & diaper changing rooms along with two doctors to assist the parents.
  • Stores will also have a collection of branded accessories from third-party players.
  • Himalaya plans to open 25 such 600-1000 square feet stores within 12 months.
  • Johnson & Johnson holds more than 50% market share in the baby care segment in India, while Himalaya holds about 25% market share in this category.
Source: http://bit.ly/2pF9vtH

 

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Hrishikesh Salgaonkar

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Yash Rathod

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