Harley-Davidson opens its first concept store in India

The American motorcycle manufacturer Harley-Davidson inaugurated its first concept store in India- Warrior Harley-Davidson Kolhapur.
  • With an idea of the small store, the store accommodates all Harley-Davidson Customer Experience concepts in small forms.
  • This unique concept store format is a platform for the brand to reach out to existing customer base in Tier III cities that do not have a retail presence.
  • The concept store is designed to improve accessibility for sales & service requirements of Harley-Davidson customers residing in & around the city.
  • The store will also ensure that they get an opportunity to be part of H.O.G. events.
  • The new store serves as a great platform for motorcycling enthusiasts to interact.
  • The company’s focus has always been on developing the culture of leisure motorcycling in India & is expecting the next level of our growth to come in from Tier II & III cities.
  • The store houses a bike display, PA & GM display, a customer lounge & service set-up, all within an area of 3000 sq. ft.
The company has continuously been working towards bringing the brand closer to its existing & prospective customers, across Tier II and Tier III cities, looking for premium motorcycles.

 

Source: http://bit.ly/2uoQDBT

 

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