Flipkart, Amazon in Rs100 crore ad blitz

E-commerce giants Flipkart and Amazon are sparing no effort and expense to advertise their annual sale events—Big Billion Days and Great Indian Festival, respectively.
  • The two online retailers have launched a television ad blitz plugging the deals and discounts on offers in their annual flagship sales.
  • The festive season sales will mark the biggest showdown in Indian e-commerce.
  • Flipkart started its advertising campaign with a consumer insight ‘Abb mehengaai giregi’ (now inflation will fall) through its popular ‘kids as adults’ themed television ads made by advertising agency Lowe Lintas.
  • Flipkart has also partnered with US-based video-personalization platform AdGreetz to create 100,000 personalized video ads.
  • They have created hyper-targeted 10 to 15-second ads for both retention (of existing Flipkart customers) and acquisition (of new consumers for the e-commerce platform).
  • Amazon is highlighting the value for money and affordability features in its campaign series ‘Karo milke taiyyari’ (prepare together) created by advertising agency Ogilvy and Mather.
  • The campaign series will highlight the value driving and affordability feature they have introduced this season.
However, both e-commerce platforms need to strengthen their digital outreach. There is a need to build the advertising strategy on past loyalties to maintain good quality customer relationship.
Source: http://bit.ly/2xh13BS

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