Dear retailers, take note! SapientRazorfish, Salesforce decode new patterns of shopper behaviour

  • SapientRazorfish in partnership with Salesforce has come up with a report on “Future of shopping”.
  • In this research, behavioural patterns of shoppers were studied to help companies leverage by creating customer centric business.
  • “To stay competitive in this fast-moving and connected world, brands need to offer shoppers more personalised and engaging experiences on any channel or device,” said Jeff Barnett, CEO, Commerce Cloud, Salesforce.
  • This research covered 6000 shoppers from six countries.
  • It is found that Customer Centricity will engage more customers to the brand and also suggested that cross functional teams will help build customer centric business.
  • 60% of shoppers hunt for their product online and 70% of the shoppers use mobile for retail activity.
  • Shifting paradigm of shoppers will bring disruption in the industry.


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