Diwali is a festival of bright lights and glitter. An occasion where packaging becomes a key factor to draw a consumer’s attention by making their gift hampers look different from their competitors.
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The packaging development team keeps in mind to set a design that can be easily implemented on a huge lot and done with an automated process to reduce cost and time.
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Giving a new look to the same old products with colorful packets, ribbons and bows. Apart from being unique, the other focus is on making it useful as well.
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Dabur gave customised packaging to its beverage brand Real Juice. For instance, it had hampers in the shape of a metro train in Delhi. Last year they had a car-shaped pack to attract kids.
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To make the packaging useful, Dabur had their juice cartons in a container that can be used by the housewives to store the products of their daily needs.
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Paper boat gave their beverages a visual appeal with different colors according to the flavors inside.
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American confectionary brand Mars Incorporated used traditional images and patterns with vibrant colors like orange, purple and gold for packaging.
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Mondelez kept it purple and gold for Cadbury Celebrations and several other gift packs as for them it looked elegant and appealing.
All brands are trying their own strategies to uplift themselves and shine the brightest amongst all.
Source- http://bit.ly/2yoWAjA