Content – An important part of Branding & Advertising

Customers are the king of markets and there are plenty of products and services that they can choose from. It’s not an easy job to grab the attention of the customers.
  • Words play a vital role in branding a product and advertising its offers. It’s quite essential to choose the correct content. As customers easily get attracted by content on the banner, mailers or social post.
  • At the time of shopping women tend to get inclined towards the product or brand that grab their attention first and Words like FREE, GUARANTEE, SAVE, OFFER, BEST etc. usually work.
  • While creating a brand catchy taglines and slogans play an important role to grab attention.
  • During campaigns choosing the right hashtag is one of the keys to making the campaign successful.
  • Always speak directly to the customer and make it about the customers and not the brand. As it will convey to the customers that the brand cares about the customer.
  • Words can be in any language whichever can easily connect with your customers.
  • Always make it sound unique because customers are looking for the novelty factor.
  • Let the words be simple and not complicated.

 

Language is pretty important when it comes to connecting with your customers. Just find the words that motivate the customers to buy in.
Source: https://bit.ly/2DChri3, https://bit.ly/2O3TZ6w

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