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Marks & Spencer announces New Brand Proposition, ‘Life. Spend it Well’

[ot-video type=”youtube” url=”https://youtu.be/j7Yz3tIRUNc”]  Marks and Spencer updated its Brand Proposition to “Life. Spend it Well” with its new campaign. It will enable users to focus on quality experiences and never settle for less. This advertisement will run on all digital channels and in stores. Users are urged not to regret their decision. Company needs to […]

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Chaayos brews expansion plans; to open 20-30 outlets in the coming months

Homegrown tea cafe chain Chaayos is looking to scale up its presence in Mumbai and Delhi, and plans to open about 20-30 outlets in the next few months. They are looking to open outlets in Pune, Gujarat, Goa, Chandigarh, Jaipur, and highways around NCR this year. Initially, they outsourced deliveries to third-party but now they’ll be handling it on

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BigBasket looks to scale B2B business with SnapBizz partnership 

Grocery delivery startup BigBasket is looking to scale up its B2B business. It has partnered with retail tech company SnapBizz as it looks to push its private labels into more kirana stores in the country. The two have created a supply chain platform that will enable kirana stores to automatically generate orders using predictive analytics

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All you need to know about Mattel Toys’ aggressive retail strategy for the Indian market

With a vision to lead the toy industry in India,Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive retail strategy. In order to strengthen its retail presence and deepen market penetration, effectively targeting millennial parents, Mattel has formed strategic alliances with leading e-commerce platforms – Amazon and Flipkart, to exclusive stores

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Himalaya launches exclusive mom and baby store to take on market leader Johnson & Johnson

Herbal health & personal care firm Himalaya has launched exclusive mom & baby company stores today in Bengaluru to take on market leader Johnson & Johnson. The stores will have all the Himalaya baby & mom care products with breastfeeding & diaper changing rooms along with two doctors to assist the parents. Stores will also have a

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From Pickwick to Phantom Cigarettes, brands of our past are still going strong

The brand’s kids favoured and loved in the 80s and 90s have, today, been lowered to Buzzfeed videos & listicles on #ThingsOnly90sKidsRemember & #Only80sKidsWillRemember. Phantom Cigarettes, Piknik, Poppins, Natraj & Camel compass boxes and the Peppy tomato discs are some of these. Gums with its freebie tattoos that only worked after an application of water or

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Vistara and Starbucks fly together for a 30,000-feet high coffee shop

Vistara Airlines has announced a tie-up with Starbucks for serving Starbucks coffee to its passengers. The services will be available for customers in business class and premium economy class. With this, Vistara becomes the first airline in South Asia and South East Asia that will serve Starbucks coffee in flight to customers with an extraordinary

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Future Group planning ‘loyalty-driven’ convenience stores

Future Group is planning to start ‘loyalty-driven’ convenience stores, a new concept in the industry. Consumers will be able to get more discounts compared to other chains like D’Mart & online platforms like Amazon & Flipkart, who have recently entered groceries. The concept is a combination of a Kirana store, connected commerce & large supermarket

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