CONCEPTS

 Market cannibalization occurs when a new product intrudes on the existing market for an older product, rather than expanding the company’s market base. Instead of appealing to a new segment of the market and increasing market share, the new product appeals to the company’s current market, resulting in reduced sales and market share for the […]

• Cloud Marketing is the process of an organizations efforts to make their goods services online through integrated digital experiences. • The main aim is to use advertising methods to target customers via onlineapplications through social media websites such as Facebook, Twitter and others. • Amazon, an ecommerce giant, sells millions of products but without

• The exchange process allows the parties to assess the relative trade-offs they must make to satisfy their respective needs and wants. • Individuals on both sides attempt to maximize rewards and minimize costs in their transactions so as to obtain the most profitable outcomes. Ideally, all parties achieve a satisfactory level of reward. •

Inbound Marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social-media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. Example: The 2008 and 2012 presidential campaigns marked the ascendance of online influence

• Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. • CRM is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, CRM tries to foster customer loyalty by providing exemplary products and services. This

A kiosk refers to a small stall or booth that offers goods and services. Vendors operating from kiosks often sell small, inexpensive consumables. For example, a newspaper kiosk. Also, bigger stores or retail chains sometimes install small kiosks in malls or transit points to offer their products outside of the traditional stores. Example: The popular