BIBA Girls – the dedicated range catering to young girls aged between 2 to 15 years by BIBA, launches a thought provoking digital campaign – ‘ChangeTheQuestion’, a short film which beautifully takes on the issue of body shaming.
We as citizens of the world are often victims of age-old societal conditioning. Being fat, tall, short, thin, fair, dark – each of these terms come with their own baggage in today’s world. The film urges us to take charge, to do our bit in spreading body positivity.
With this film, BIBA focuses to bring a shift in people’s perspective of doing away with unnecessary beliefs and letting young girls enjoy their adolescence.
The digital film not only manages to extend BIBA’s perspective on societal change, but also constructively engage the viewer to sit up and think. It brings a fresh, honest, relatable story in front of the society and strengthens the notion that change is the only way forward.
The idea was to initiate a wave of change. They spoke to a lot of people and realized that the problem ran deep – a simple question like ‘Am I looking fat?’ can be damaging not just to themselves, but also to people around them.
They believe that we are to be blamed for the world we are shaping and with such campaigns they are trying to strive to make the world a happier and a better one.
