AKAI RE-ENTERS INDIAN MARKET, AIMS AT RS 2000 CRORE REVENUE

  • Electronics brand Akai has re-entered the Indian market through its licensee Hometech Digital and is aiming to have around Rs1500-2000 crore sales in the next 4 years.
  • Hometech Digital has launched 60 products under Akai brand in various categories including LED TV, washing machines, air conditioners and home appliances.
  • As a part of its strategy, the company is positioning itself among the ‘B-segmentcustomers. These are those customers who want quality product but cannot afford the top brands.
  • Akai had come first to India in 1995 by launching colour televisions but it lost out to Korean rivals Samsung and LG.
  • Hometech Digital has got brand license for Akai in July’16 for 10 years. Akai is also in talks with leading e-commerce channels as it expects a good volume from the online platform as it is a growing opportunity.
  • The company is also focussing hard on consumer satisfaction aspect and has already made 55 service centres in 8 states. Akai would import products from countries like Taiwan and China and assemble it locally in India.
Source : http://bit.ly/2imvS04

 

Leave a Comment

Your email address will not be published.