Abof.com, the online retail venture of Aditiya Birla group is soon-to-be-shut because of its inability to compete with rivals such as Amazon and Flipkart.
Aditiya Birla group has approached Flipkart to sell Abof’s private label ‘abof’.
According to Santrupt Misra, the HR director at Aditiya Birla Group, they have contacted 25 e-commerce, technology and consumer companies to help rehabilitate its employees.
Mishra said that, they will take any proposition if it makes sense for them.
