VOOT Partners with Google to Launch Progressive Web App (PWA)

  • VOOT, the Video-On-Demand OTT service provider by Viacom18,has turned its mobile website into a Progressive Web App (PWA).
  • The brand aims to engage more and more users via features like Add to Homescreen, reliable and fast service for mobile web users.
  • This launch significantly enhances the experience for all VOOT users on mobile browsers and the brand believes this is a big step where users can have an equally rich experience without downloading the app.
  • According to the brand, PWAs are well suited for India, where the mobile web allows publishers to reach a large audience across a highly diverse set of devices and bandwidth.
  • VOOT’s early numbers on performance are very encouraging, and demonstrate the potential of mobile web media distribution.
  • Presently, VOOT is available as both a native app and a mobile web app, which exclusive shows from the Viacom18 network channels like Colors and MTV.
  • The content also includes Original Series created for VOOT. The platform is also a leading online destination for kid’s content under its brand VOOT Kids.
  • VOOT PWA includes offline page caching functionality, fast loading, responsive interface and push notifications.
  • The ‘Add to Home Screen’ feature of PWA allows the user to launch the page from their home screen like a native app and a service worker decreases load times.
  • To reduce the data transfer, the brand has optimised its images specifically for mobile.
  • All in all, the brand is putting all their efforts in creating an enhanced customer experience by adding up innovative features.
 Source: http://bit.ly/2oMISyT

 

 

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Yajuvendra Paranjpe

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Yash Rathod

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