Shoppers Stop to build stronger online presence driven by private labels 

  • In a bid to revive slowing sales growth, retail chain Shoppers Stop is looking to build growth through a stronger online presence – one that will be driven by private labels and exclusive brands. 
  • The exclusive brands it sells include Wrogn by Virat Kohli, Desigual, the Spanish fast fashion brand, and Imara by Shraddha Kapoor. 
  • The company recently launched brand Rheson, promoted by Sonam and Rhea Kapoor, exclusively across both its offline and online platforms. 
  • The push towards private labels and online presence comes after the modern retail chain saw sales from private brands decrease by 5.4 per cent in the quarter gone by. 
  • Exclusive and private brands will drive the online customer base especially from smaller cities where Shoppers Stop is not physically present.
  • The company will make all brands available across stores and its online platform with 5-10 per cent of brands being made available exclusively online.
  • HyperCITY is expected to launch the online business by June end.
  • Shoppers Stop is also looking to introduce subscription-based delivery services for HyperCITY’s grocery business once the ecommerce operations kick-start. 


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