Paytm to launch chat feature in mobile app

Indian internet companies are looking towards China and want to build a super-app. Paytm, is looking to create a one-stop place for its users, which is not only an e-commerce platform but also gives investment options in digital gold as well as booking services. The company has recently launched Paytm Bank.
  • Paytm is all set to take on the messaging platforms like Hike Messenger and WhatsApp, with its new chat feature.
  • With this built in app chat feature, Paytm will be enabling its 230 million app users, user-to-user communication.
  • Earlier in 2014 Paytm had launched a shopping app with a mobile messenger to allow its customers to negotiate with sellers.
  • Hike has launched Payment wallet and Unified Payment Interface, and WhatsApp is expected to begin its payment service soon.
  • ‘Conversation is the new interface’, said Vivek Belgavi, leader for fintech, at PWC India and the Paytm’s high customer base, will give an edge for its chat service.
Other e-commerce companies such as Flipkart are also looking for similar kind of one-stop service, a WeChat model where services such as ordering food, hailing a cab, planning a vacation can be done. WhatsApp has 200 million users in India, Hike and Flipkart have over 100 million users.


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