-
Indians Railways to roll out Paytm Express & Savlon Swachh Bharat Express branded trains to shore up its non-tariff revenue.
-
Non-fare revenue will include earnings from advertising on rail over bridges, rail under bridge, stations & trains.
-
Railways have offered inside & outside of compartments for showcasing products.
-
Coaches of premier trains will be used for vinyl advertising of brands like Paytm and Savlon.
-
All mail & express trains to offer advertisements in vinyl wrappings soon.
-
The contract will be given for 5 years can be extended up to another 10 years depending upon the performance.
-
Railways have already sold rights for vinyl advertisements on Mumbai Rajdhani, August Kranti Rajdhani, Mumbai-Ahmedabad Shatabdi and Ahmedabad-Mumbai double decker trains.
-
Railways earned Rs 10,181 cr (2016-17) from non-fare revenue sector & is targeting Rs 14,000 cr in current fiscal.
Source: http://bit.ly/2oe6UC4
[row][third_paragraph] Picture Credit:
[/third_paragraph][third_paragraph] [/third_paragraph][third_paragraph] Posted by:
[/third_paragraph][/row]