Paytm, Savlon Express on tracks soon

  • Indians Railways to roll out Paytm Express & Savlon Swachh Bharat Express branded trains to shore up its non-tariff revenue.
  • Non-fare revenue will include earnings from advertising on rail over bridges, rail under bridge, stations & trains.
  • Railways have offered inside & outside of compartments for showcasing products.
  • Coaches of premier trains will be used for vinyl advertising of brands like Paytm and Savlon.
  • All mail & express trains to offer advertisements in vinyl wrappings soon.
  • The contract will be given for 5 years can be extended up to another 10 years depending upon the performance.
  • Railways have already sold rights for vinyl advertisements on Mumbai Rajdhani, August Kranti Rajdhani, Mumbai-Ahmedabad Shatabdi and Ahmedabad-Mumbai double decker trains.
  • Railways earned Rs 10,181 cr (2016-17) from non-fare revenue sector & is targeting Rs 14,000 cr in current fiscal.
Source: http://bit.ly/2oe6UC4

 

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Ankit Patel

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Yash Rathod

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