PaytmMall, was launched as a separate platform six months ago, claims to have generated a considerable market share during the sales.
Paytm has been betting big on its online-to-offline (O2O) model, said 40% of its festive saleswere contributed by this model.
According to analysts, the two categoriescustomers were comfortable buying on Paytm Mall were smartphones and laptops and only if there were good enough cashback offers.
The other section of the sales during the festive season have been contributed by home appliances, smartphones, laptops, and two-wheeler, while most units sold have been from the FMCG section.
