Parle has made an impressive entry in the Indian luxury chocolate segment with the launch of Friberg.
Friberg is a super-premium chocolate brand imported from Belgium and Switzerland.
Parle has also launched unique Belgian wafer thins which are a first of its kind for the Indian Market.
The wafer thin format is made of rice crispy wafers dipped in delectable Belgian chocolate flavours like Belgium Chocolate Noir and Belgium Chocolate Lait.
The bar format comes in three different Swiss chocolate flavours which include Lait Suisse Chocolate, Noir Suisse Chocolate and Lait Caramel Chocolate.
Friberg has been priced at INR 350 for 125 gms in the wafer format and 90 gms in the bar format.
Friberg has been launched in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai and Hyderabad in select Modern trade and Class A format stores.
