Parle forays into the premium chocolate market with ‘Friberg’

  • Parle has made an impressive entry in the Indian luxury chocolate segment with the launch of Friberg.
  • Friberg is a super-premium chocolate brand imported from Belgium and Switzerland.
  • Parle has also launched unique Belgian wafer thins which are a first of its kind for the Indian Market.
  • The wafer thin format is made of rice crispy wafers dipped in delectable Belgian chocolate flavours like Belgium Chocolate Noir and Belgium Chocolate Lait.
  • The bar format comes in three different Swiss chocolate flavours which include Lait Suisse Chocolate, Noir Suisse Chocolate and Lait Caramel Chocolate.
  • Friberg has been priced at INR 350 for 125 gms in the wafer format and 90 gms in the bar format.
  • Friberg has been launched in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai and Hyderabad in select Modern trade and Class A format stores.