Myntra adds a social reason to shop this season

  • Myntra, part of the Flipkart group has launched a social shopping feature in the three days End of Reason Sale.
  • Myntra expects around 45% increase in its daily gross sales combined of Myntra and Jabong and also four lakhs new customers to log in during the three days sale.
  • Private labels are expected to make up to 21% of sales on Myntra, while on Jabong it is expected to make up to 7-8% of sales, during the sale season.
  • Myntra has also reduced its marketing spends by 10% and have used TV commercial channels for promoting the event, apart from the digital channel.
  • Apart from the focus on private labels and marketing costs, Myntra added 800 Kirana stores on its portal which will help its logistics to handle around 55% of peak sale.
  • A full-price sale was held in April with an idea to reduce the discounts during the actual season, while End of Reason Sale coincides with the End of Season Sale.
  • Myntra Shopping will be offering additional 15% discount for another 6 months after the sale season is over.

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