Malaysian fashion & lifestyle concept retail chain Kioda is planning to enter India.
It will be a joint venture with franchise solutions company Franchise India Holdings Ltd, where both the companies will be investing about $10 million over the next three to four years.
The company is planning to open 200-300 concept stores in India over the next 5 years, starting with New Delhi September 2017 followed by Mumbai & Chennai.
It plans to source 10-30% of its products locally and will import the rest from Malaysia.
Kioda stores are based on Korean concept & experience
Globally it has over 40 outlets across 13 countries & retails products in nine categories.
The challenge for the brand will be the pricing & affordability of the products as Kioda will be competing with young fashion brands like Forever 21 & H&M.
Pricing, value and the digital game will also be critical factors in deciding Kioda’s fate in India.
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