JFL to pump in Rs. 100 crore in rebranding, expansion and better pizzas for Domino’s

Jubilant FoodWorks Ltd. operates Domino’s and Dunkin Donuts food chain in India. The Company is India’s largest and fastest growing food service company, with a network of 1,125 Domino’s Pizza restaurants across 264 cities and 55 Dunkin’ Donuts restaurants in India.
  • JFL will be investing a huge amount of around Rs. 100 crore in upgrading its product and also in marketing campaigns.
  • The company said, it will keep the prices same for the customers but will offer superior products and will be absorbing the upgrading cost from the input tax credit under GST and cost efficiency.
  • The company’s main focus is profitability and no closure of any of the store will take place as there are only a few stores that are non-profitable.
  • JFL had shut 20 Dunkin Donuts outlets in the year and is aiming to reduce this Dunkin Donut’s losses by half this financial year.
JFL’s June quarter net profit was Rs. 23.84 crore which has risen by 25.53%. The company is planning to add 40-50 more Domino’s Pizza outlets and 3-5 Dunkin Donuts outlets this year.
 Source: http://bit.ly/2furQGa

 

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