Televisions have always been a part of our house for entertainment. Be it cricket match or a movie, Indians have always had a bond with their TVs. And when it comes to televisions, Big Screens is what the Indians are going for.
The trend has gathered pace over the past 2 years prompting companies to launch TVs with larger screens compared to the earlier ones of 24 and 32 inch.
Netflix, Amazon Prime, Hotstar and Youtube have fuelled up the demand for 55 inch and a larger category of ‘smart’ internet TVs.
The demand for big television screens is going to get stronger as the prices of the panels come down.
Apart from a larger content available for the viewer’s, affordability has been a major factor in pushing the trend.
Sony is one of the key players in this segment. While the total market for TVs is growing around 10%, demand for larger categories such as 55-inch and above is growing by over 50%.
People want connectivity and thus are upgrading their TVs in India, and a 55-inch screen size is proving to be the sweet spot when it comes to buyers.