Amazon has now launched a full-fledged integrated marketing campaign across India, the campaign titled ‘India Ka Naya Primetime’, will be seen on television, digital, OOH and other relevant consumer touch-points.
The ad films feature a young coupleand their content watching behavior, with an aim to make it relatable for anyone who loves to watch movies and shows.
Brief of this campaign has evolved into highlighting more of the accessibility part, focusing on featuring latest and exclusive content of Amazon Prime and a free trial for 30 days.
Conceptualized by Leo Burnett, Rajdeepak Das, chief creative officer, Leo Burnett,shares that the idea was to convey that ‘Amazon Prime Video liberates the viewer from this and brings them ‘India Ka Naya Primetime’.
He adds, “New India believes that content should not be limited by geography, device, availability, duration, time band or by the person who wields the remote”.
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