Gozoop bags Paisalo’s integrated marketing mandate

Gozoop is the largest independent digital agency that works for brands by creating an online presence for them with insights, strategy, story-telling, digital products and integrated experiences on mobile and web.
  • Recently, Gozoop has won the integrated marketing mandate for Paisalo, formerly known as S. E. Investments, following a multi-agency pitch.
  • Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand.
  • It attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media so that all work together as a unified force.
  • Gozoop will work on the brand’s digital transformation, focusing on their newly launched app— Paisalo.
  • Paisalo app is the flagship product of the company. It is a digital lending platform which streamlines the loan process and strategically addresses the needs of customers. 
  • Paisalo values Gozoop’s rich legacy in digital and their expertise in delivering a unified consulting and marketing solution.
  • Gozoop has an understanding of audience behaviour and unique platform agnostic approach.
  • They unite creativity and technology to create amazing digital business ideas.
  • It is one of the best choices for businesses that want to succeed in the digital age.
Paisalo app has been created for the new millennium and Gozoop has been the perfect choice to co-create value for customers and stakeholders alike.
Source: http://bit.ly/2EF5dGN
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Tejashree Khandelwal

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