With rival Netflix tightening its grip on India which intends to targets well-heeled consumers with premium subscription fees, Amazon is more focused on the mass market, which could have an impact on the selection of content that it makes available in India.
The e-tailer bundles Prime Video service with its Prime membership at a much lower cost than Netflix.
Though it’s a global service, the customers are local and local customers would love the local content that is “desi”
Roy Price, Head of global content for Amazon Prime Vide said that they are reaching out to top talent in films and television to come to us with their ambitious projects.
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