FirstCry to open its boutique store pop-up model across 300 franchisee outlets -

FirstCry, plans to introduce its boutique store pop-up model across 300 franchise outlets by the second half of 2017.
The platform currently has over 450 mom-preneurs who run the boutique stores.
The company has also built up an auto referencing system for its stores to stock inventory based on target group and purchasing power of customers in a given location.
FirstCry started with 6 boutiques a day and have now scaled up to 18 pop up stores daily, which translates into 1,000 new styles.
The company was already at the halfway mark of setting up a network of 700 stores with 300 outlets.
The company had also consolidated its market position offline with the merger of Mahindra owned BabyOye chain of stores.

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FirstCry to open its boutique store pop-up model across 300 franchisee outlets