On his visit to India, the Coco-Cola CEO James Quincey met with PM Narendra Modi and Mukesh Ambani to discuss the future plans of the company.
In discussion with Prime Minister Narendra Modi, he committed to sourcing of ingredients, especially fruits, from India.
He promised to reduce the sugar content in their products taking the health grounds into consideration.
He also pledged to increase its agri-business from India.
The core focus areas of the talk include putting India as a brand in the mind of consumer all around the world by developing juice and juice based drinks with local fruit variants and exporting processed fruits to global market.
In his meeting with Mukesh Ambani(Reliance Industries Chairman), they discussed the methods to accelerate Coca-Cola’s retail activities.
India is becoming the business hub of the world with its vibrant growth and It is going to be a challenge for T. Krishankumar (President of Coca-Cola India) to take this business strategy of Coca-Cola into next level.
