Amazon kickstarts ‘GST Cafes’ to help sellers tackle the tax transition

  • India’s leading e-commerce giant, Amazon announced the setting up of 16 ‘GST Cafes’ across 11 cities to help sellers understand the nuances of GST and transition seamlessly through the entire process.
  • Under this program, sellers will be able to walk into the cafe and get training and guidance from trained resources and experts for navigating their accounts and getting their queries resolved.
  • The ‘GST Cafes’ in Mumbai, New Delhi and Bangalore will specifically have an experienced Charted Accountant to assist sellers in updating their GSTIN on Seller Central and get GST related concerns resolved on the spot.
  • The cafes in other cities will be operated by qualified Service Provider or Account Managers who will help sellers with “how-to” queries around updating GST details in Seller Central, procedural formalities and other simpler queries.
  • All unresolved queries at these cafes will be redirected to Amazon Tax team and will be addressed remotely through email mechanism to ensure sellers get satisfactory resolution.
  • It has been actively leveraging its Facebook Seller Group to create awareness and drive traffic at these cafes and help sellers get GST ready.
  • Earlier this year, Amazon launched the ‘A-Z GST Guide’ programme that has trained & enabled thousands of sellers on the marketplace till date to get ready for GST.


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