McDonald, the world largest fast-food chain by revenue, is beating the competition by its value promotions and adaptation of healthier options.
An aggressive value promotion is one of the key factors of this success which include mouth-watering offers, which lets consumers buy two menu items at just $5.
According to Neil Saunders (Global Data Retail’s Managing Director), the results show that the McDonald is gaining both market and customer share.
The competitors like Burger King and Wendy’s Co are also trying to keep the competition alive and keep the customers with different menus and deals.
The market such as of China, U.K. and Canada also helped the sales number and underlying profit.
