This is the first time a chocolate manufacturer in India has decided to cut sugar levels by increasing the amount of wholesome ingredients, such as milk, in its products. Nestlé India has re-launched its chocolate brand Milkybar, reducing sugar content by 10 per cent and increasing milk content by 8 per cent.
The Milkybar re-launch is expected to be followed by less sweeter KitKat and Munch
The announcement came at a time when global majors such as PepsiCo and Coca-Cola have committed to cut salt and sugar in their brands, fuelled by the need for healthier products among consumers.
Nestlé India, was keen to avoid compromising on the taste and wanted the product to be healthier at the same time.
The effort on Milkybar was a result of collaboration between Nestlé’s global and local (India) research and development wings.
In recent months, Nestlé India has fortified Maggi as well as Milo (health drink) and Ceregrow (infant food product) with micro-nutrients, in line with its global guidelines on health and wellness
As the trend in the category is increasingly moving to light eating Nestlé would like to capitalise on it.
