Nutralite has rolled out its latest ad campaign, #KhaneMeinTwist, to promote its two newly launched variants, Garlic & Oregano and Pudina & Coriander.
With this campaign, the brand aims to tell the audience about the new variants and how healthy it is.
The TVC promotes the fact that health and taste can co- exist with its tagline ‘Aap happy, aapki health happy’.
The brand wants to make Nutralite, the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.
Rahul Mathew, Creative Head, DDB Mudra West, shared that Nutralite is happy common ground for both the foodie and the health conscious in a country like India where food can make or spoil our moods.
Through this TVC, the brand is trying to perceptually map it’s product as high on health as well as taste in the minds of consumers.
