Sunfeast’s YiPPee ATTA Noodles is reconceptualised by WOW Design.
YiPPee, the 2nd most preferred ready-to-cook brand is accepted by audiences since years.
For more health conscious customers ITC has decided to launch variant fused with vegetables.
WOW Design conducted a detailed research to bring a new look in the market.
With the findings it is decided to launch ‘power packed’ ATTA Noodles.
For package designing, YiPPee’s mascot, Sunny was transformed into Superhero. The Superhero depicts energy and colours like green and yellow are used to add fun and feel to the product.
Kid’s fantasy of superpowers and mothers’ concern for good health is the basic motto behind creating this design.
