Switzerland, one of the favourite shooting destinations of Bollywood industry is betting on celebrities for promoting tourism.
Ranveer Singh is now the Indian ambassador to Switzerland.
Switzerland has been assumed as honeymoon destinations as romantic Indian blockbuster movies are shot in Swiss Alps in 80’s and 90’s. It did help and the country got a lot of footfalls back then.
Ritu Sharma, deputy director, Switzerland Tourism. “Even while the family will continue to be our biggest customer-base, we want the millennials to be also excited. Thus, the destination-brand is being repositioned a bit for this new-age traveller, and Ranveer Singh seemed the best fit with his outgoing and quirky personality,” adds Sharma.
Not only destinations but premium airlines like Etihad and Emirates are providing premium travelling experience and hence announced Nicole Kidman and Jennifer Aniston as their brand ambassadors respectively.
It is important for audience to be able to relate to celebrity-endorser so as to boost tourism.
