The success of Patanjali in the FMCG has brought the halo effect on the entire ayurvedic comsumer product bringing the boom in demand of ‘Natural and Herbal’ products among consumers.
The growing demand for ayurvedic products have motivated FMCG companies like HUL and Colgate to go for herbal products.
Patanjali started the wave of ‘ayurvedic products’ in the entire country and created space for other companies like Dabur for the herbal products.
The demand for ‘Natural and Herbal’ is not only restricted to food but companies like L’Oreal are also taking along the blend of ayurved in their hair-care products.
