In a bid to revive slowing sales growth, retail chain Shoppers Stop is looking to build growth through a stronger online presence – one that will be driven by private labels and exclusive brands.
The exclusive brands it sells include Wrogn by Virat Kohli, Desigual, the Spanish fast fashion brand, and Imara by Shraddha Kapoor.
The company recently launched brand Rheson, promoted by Sonam and Rhea Kapoor, exclusively across both its offline and online platforms.
The push towards private labels and online presence comes after the modern retail chain saw sales from private brands decrease by 5.4 per cent in the quarter gone by.
Exclusive and private brands will drive the online customer base especially from smaller cities where Shoppers Stop is not physically present.
The company will make all brands available across stores and its online platform with 5-10 per cent of brands being made available exclusively online.
HyperCITY is expected to launch the online business by June end.
Shoppers Stop is also looking to introduce subscription-based delivery services for HyperCITY’s grocery business once the ecommerce operations kick-start.
