Instagram launches new shopping feature

  • Instagram is finally unveiling a new feature that will let users shop products directly from their favorite squares.
  • The photo app partnered with 20 brands including Kate Spade, JackThreads and Warby Parker to test the shopping feature over the next few weeks.
  • The shoppable posts will have a tap to view’icon on the bottom left of a photo.
  • When tapped, a tag will appear on all shoppable products in the post (brands can include up to 5 per photo) and showcase all the prices.
  • After you select the tag of a specific product, a new detailed view of the product will open which then leads to a ‘Shop Now’ button directing you to the product on the brand’s website.