Instagram is finally unveiling a new feature that will let users shop products directly from their favorite squares.
The photo app partnered with 20 brands including Kate Spade, JackThreads and Warby Parker to test the shopping feature over the next few weeks.
The shoppable posts will have a ‘tap to view’icon on the bottom left of a photo.
When tapped, a tag will appear on all shoppable products in the post (brands can include up to 5 per photo) and showcase all the prices.
After you select the tag of a specific product, a new detailed view of the product will open which then leads to a ‘Shop Now’ button directing you to the product on the brand’s website.
