Google AdWords is a platform where people can advertise ads in the sponsored links section next to search results to boost website traffic and sales. Aiming to help advertisers reach customers in a better way, Google India launched new AdWords features that will load pages 20% faster to provide instant information.
With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward.
Google has brought in several features like Extensions, Call bid adjustments and Landing pages in AdWords.
‘Extensions’ enhances information such as links, phone numbers or promotions. Globally, with new design and layout, customers have saved 30 per cent more time on average when completing everyday tasks.
‘Call bid adjustments’ allow publishers to control how often the call option appears with search ads.
‘Landing pages’ help advertisers to identify which URLs in their account are mobile-friendly, which ones drive the most sales, and which ones may require attention.
Earlier this month, Google also extended Bengali support to AdWords to let publishers create relevant content in regional languages in India.
With over a million advertisers, AdWords, which is based largely on key words, generates tens of billions of revenue for Google.