There is a growing trend of internet trolling, with brands looking to spice up their social engagement.
Trolling is certainly being used as a way to break the clutter because people are bombarded with tons of information from several screens.
It’s the weapon of choice for `Newsjackers’ who take a piece of news and ridicule it through their social media handles.
Brand consultants opine that while trolls can alter the brand popularity online, it does little to detract loyalists.
Digital marketers say that ‘trolling and its management’ is a much needed strategy today. For larger brands, managing trolls and thereby the online reputation is becoming a part of their marketing plan.
Trolling helps brands have a dialogue with its users. Marketers say that more than the immediate impact, the trail that trolling leaves behind, has an impact in the long run.
Netizens who would want to try the brand would be dissuaded because of the negative impact the trolls create.
