Online travel portal Yatra unveiled a new brand identity and logo which the company stated is more contemporary and evolved.
Yatra stated that the new brand colour is red and it stands for exuberance.
The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, homestays, activities and cruises.
The new red logo will help them to stand out in an increasingly cluttered media environment and at the same time lend a sense of confidence and reliability to their brand.
Apart from the logo change, the branding elements, communication and messaging have been given a more contemporary and aspirational look.
